Thursday, September 5th, 2013

SMS or Text Message Marketing

SMS (Short Message Service) Text Message  Marketing is the ability to send “permission-based” text messages to a group of people who have opted in to your mobile list.   The small, yet powerful, 160-character space is one of the  best marketing tools available today.

Why Your Business Should Be Using Text Message Marketing

There are more than 6 billion mobile subscribers worldwide.   Most mobile users send and receive text messages daily.  Consumers ALWAYS have their mobile devices with them!  More than one-half of U.S. mobile spending is local.  4.1 billion text messages are sent daily in the U.S. alone.  Text messaging is the most-used mobile service.

Benefits of Text Message Marketing

Text Message Marketing is extremely targeted, permission-based (opt-in), and has reliable, instant reach.  It also has high open rates, high redemption rates and reduced advertising costs.   It is personalized communication, builds customer loyalty and can go viral! 

Click on the thumbnail to the left and watch our video on text message marketing for restaurants.  This form of marketing can be used very effectively by other types of businesses, as well.